6 Things To Do Before You Run Facebook Ads

I hate to break it to you...but running ads is NOT a strategy. If you want to see a return on your investment, make sure to do these 6 things first BEFORE spending a single cent on your Facebook or Instagram ads.

Here are my 6 steps to complete before running ads:

  1. Decide on your goal

  2. Map out your customer journey

  3. Set up your Facebook pixel and Conversion Tracking

  4. Research and create 3-5 audiences to test

  5. Write compelling ad copy that speaks to your ideal client audience

  6. Design 2-4 graphics that will grab attention

    * TIP: Always set them up within the Facebook Ads Manager instead of hitting boost or promote.

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