6 Things To Do Before You Run Facebook Ads
I hate to break it to you...but running ads is NOT a strategy. If you want to see a return on your investment, make sure to do these 6 things first BEFORE spending a single cent on your Facebook or Instagram ads.
Here are my 6 steps to complete before running ads:
Decide on your goal
Map out your customer journey
Set up your Facebook pixel and Conversion Tracking
Research and create 3-5 audiences to test
Write compelling ad copy that speaks to your ideal client audience
Design 2-4 graphics that will grab attention
* TIP: Always set them up within the Facebook Ads Manager instead of hitting boost or promote.
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