How To Set Up Your Facebook Ad Account For Apple iOS 14
Ever since Apple released the iOS 14.5 update, I’ve been getting a lot of questions about what it is and what we should do to best prepare as business owners and advertisers. This post will cover just that.
In early 2021 Apple released an update that began showing Facebook and Instagram App users a popup message allowing them to opt-out of data tracking “across Apps and Websites owned by other companies.”
This matters because if users decide to opt out and not be tracked, Facebook will only be able to collect a limited amount of data on that user.
How This Impacts Us As Advertisers
Limited Conversion Tracking For People Who Opt-Out
Only one conversion event (leads, add to cart, purchases) will be attributed to an ad if a user opts out of tracking, even if they completed multiple conversion events.
Delayed Conversion Reporting
Real-time reporting is no longer supported, and data may be delayed for up to 3 days. Meaning that if someone buys something after clicking on your ad, that data may not show up in the ads manager right away.
Retargeting Audiences Will Be Smaller
We no longer have the ability to retarget website visitors who opt out which will make these audiences smaller.
Maximum of 8 Conversion Events
You can now only report and optimize for a maximum of 8 conversion events for each domain that you own. T
How To Set Up Your Ad Account For Apple iOS 14
Verify Your Domain In The Facebook Business Manager
Step No. 1: Go to business.facebook.com/settings or go to the ads manager and click on the menu in the top left corner and click on ‘Business Settings’
Step No. 2: On the left-hand side menu, click on ‘Brand Safety’ and then ‘Domains’
Step No. 3: Add your domain and follow the steps for verification
2. Prioritize Your 8 Conversion Events
If you’re using more than 8 conversion events to track your ad efforts, think about which 8 you’ll use moving forward. This includes tracking Leads, Add to Cart, Purchase, Complete Registration and any custom conversions you have set up.
You can set these up by going into the Events Manager and selecting the “aggregated events” tab and then selecting the domain from the step above.
3. Consider Focusing Your Strategy On Lead Generation
With these new updates & ad blockers becoming more common, now is the time to think about how to gear your ad strategy towards building an email list that you own so that you can rely less on Pixel data.
Keep in mind that this update does not just apply to Facebook and Instagram Ads. The same thing goes for Pinterest, LinkedIn, Tik Tok, YouTube and Google.
Though this update did make it harder for us to track and run our ads, it’s not the end of the world. Facebook and Instagram ads are still the most cost-effective platform and this update is an opportunity to adapt instead of giving up.
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