3 Easy & Low-Cost Ad Strategies
If you can afford to spend $5/day, you can afford to run ads for your business.
Here are 3 easy and low-cost ad strategies that any business owner can get started with:
Awareness/Visibility Ads. This involves running ads to your existing posts and content with the goal of building a warmer audience that you can then retarget with ads to your freebie and paid offers.
Retargeting Ads. This involves putting strategic ads in front of your audience based on the previous actions they have taken within your customer journey (thanks to the power of the pixel 💥) This strategy works well if you already have a large audience or get a lot of organic site traffic.
List building ads (my fave). This involves running ads to your freebie with the goal of nurturing the lead before pitching your offer. Though you need a little bit more of a budget for this strategy, it works extremely well because you can easily get the ads to pay for themselves by implementing a low-ticket offer on the backend. Plus you get the added benefit of building an email list — an asset you OWN, unlike your social media following.
Even with a small budget, can you still make an impact and see results with your ads. You just have to get started.
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