Social media is a great tool to help you grow your business and get your products/services in front of more eyeballs. But at some point, you might feel stuck, get sick of posting, or want to grow your business faster – and that’s where ads can come in to play.
What type of ads should you run?
If you’re a coach, consultant, expert, or course creator - you should primarily be running ads to grow your email list and generate leads for your products/services. It’s not enough to run ads for more likes, engagement, or website traffic. If none of that attention converts, it’s pointless. Plus, the other benefit is that you can market to your email list for free so it’s a great way to build awareness while also getting something tangible out of your ad spend.
Don’t have a lead magnet or freebie to grow your email list? Here are 3 reasons why you need one ASAP:
You don’t own our social media accounts but you do own our email list
I know people say this all the time but recently one of my clients had their Instagram account disabled that they had spent years building to over 6,000 followers. In a flash, their entire audience was gone...all because they failed to build list and outside of social media. You don't have to battle the algorithms like you do on social media
No more stressing about whether you're posting at the right time, using the best hashtags or spending hours creating content only to have 10% of your following see your message. With ads, you can create ONE piece of content, and use it to reach thousands or millions of people for a reasonable budget.More leads = more customers. Which = more impact + income
Leads are the lifeblood of our business. NOT followers. The fact that was able to sell over 1,000 courses in 2021 even though my following at the time was only 3,000 shows that having a list of leads and people who trust you can pay off big time.One good lead magnet can build your list and generate customers and clients for years to come
Instead of constantly having to create new posts or content, you can create one really good piece of content that you can use to grow your email list and audience for months if not years to come.
It’s never too late to start growing your email list and building an audience of buyers. If you want more help around this and ideas for lead magnets that convert, download this free Lead Magnet Swipe File & Idea Generator.